More Insights

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no reven...

Emmys By The Numbers

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and Comscore’s latest report about mobile apps now accounting for more than half of digital time spent has probably co...

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

How Better Measurement Can Bring More Brand Advertising to Digital

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Spain vs. The Netherlands: The Digital Football Match

Digital Banking Industry Trends and Observations