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Mobile Path to Purchase

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

What the Comscore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a Comscore-Yahoo strategic partnership that will provide the industry with more robust campaign me...

State of Digital Advertising Q1 2014

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal toda...

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S...

Trends Shaping Local Search in 2014

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S...

Are Mobile Operators Asking the Right Questions of their Subscriber Big Dat...

Users Engage with Major Social Networks Predominantly via Mobile

Comscore Video Measurement Leading the Upfronts

Smartphone Market Led by Android in Software, iPhone in Hardware

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

2014 U.S. Digital Future in Focus

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'