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Lights, Sirens, Action!

Memorable Mom in Movies & TV Everywhere

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migr...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will requ...

How Walmart & Target are winning mobile

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Online Radio & Music Streaming

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...