Currency for How Media Actually Works Today
Content Display Advertising: future trends
The State of the U.S. Online Retail Economy in Q3 2012
How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines
This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer ap...
Building More Informed Mobile Strategies
Power of Like CPG
Beyond the Like
As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend...
Measure What Matters
4 Key Storylines for the 2012 Online Holiday Shopping Season
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...
Fast Money: When Wallets Go Digital
Tectonic Shifts are Shaping the Multi-Platform Digital World
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
Fast Money: Digital Wallets & Payments 2012
Social in a Digital Minute
Map Searches Shift from Desktops to Smartphones
Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...
From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...