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Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation high...

Oppenheimer Consumer Conference 2013

New study finds that two-thirds of consumers who interacted with a Mobile R...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...

Magid Abraham talks about advertising trends in web and mobile

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

2013 U.S. Digital Future in Focus

State of Digital Q4 2012

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...

10 Burning Issues for Digital

Raymond James Internet Conference: U.S. Digital Future in Focus 2013

Citi Global Internet, Media & Telecommunications Conference: U.S. Digital F...

Thoughts on the MRC’s Viewable Impression Advisory

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

The Economics of Online Advertising