#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Monetization Opportunities for Publishers in the Face of Signal Loss
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
Navigating the Future of Ad Monetization with Proximic by Comscore
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Fall Segment Guide 2023
Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
Advertising to Gen Z
As worlds collide: impact and effectiveness in advertising to Gen Z
Your Guide to Summer Segment Activation
How Comscore and YouTube Unlock the Power of CTV