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Measurement and Using Advanced Audiences

CTV Media Planning

Prevalent during the height of the pandemic, are alternative accommodations...

With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after m...

Comscore TV, Local Measurement That Meets Modern Media Consumption

Comscore Snapshot: Social Media in the Asia-Pacific region

Cord-cutting and Non-Ad Supported Platforms

Welcome to the third podcast in our series on the burning issues of CTV advertising. In this episode, we will cover two more burning issues from our top 10. Our fourth burning issue is the difference...

Keeping Connected TV Hot

CTV in the Marketing Mix

Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

Will travel’s comeback power through despite Delta variant?

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Defining Connected TV

Understanding the Typical OTT Home

Building the Path Forward for the Future of Measurement: An Open Letter to...

Interest in Electric Vehicles Accelerates

Best Times to Post on Social: Food and Grocery Brands

Future Finders: The Future of Media Measurement with Bill Livek

Building for the Future of Measurement, Today