2025 State of Programmatic Report
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
Will digital ads outpace TV?
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
Comscore Vision
A New Model for a New Era of Cross-Platform Measurement
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...
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The Rise of the Multi-Platform Viewer
It's Make it or Break it Time for the Fall TV Season
The Future of TV: Audience Lift and Audience Shift
The Rise of the Super Viewer and Why Advertisers Should Care
Is the Future of TV Programmatic?
Cross Media
Back To School
Solving for X: The Power of Combined TV and Digital
Measuring Multichannel Marketing
Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization