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Navigating the Future of Ad Monetization with Proximic by Comscore

Programmatic Decoded: What is Advertising Addressability?

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Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.

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Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...

Game On! How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.

How the Women's World Cup Scores Big

AI's Role in the Partnership of Data + Creativity

Fall Segment Guide 2023

Why you need a hybrid targeting strategy

Have the signal loss challenges of the future already arrived?

Your Guide to Summer Segment Activation

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

Combating Misinformation Warfare: Responsible Action During the Current Con...

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore