2025 State of Programmatic Report
Programmatic Decoded: What is Advertising Addressability?
Programmatic Decoded: What is Contextual Targeting? How has it evolved and...
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
Discover the power of a well-executed holiday strategy with our comprehensive Holiday Segment Guide.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Game On! How to Unlock the Potential of Fall Sports Viewership
How the Women's World Cup Scores Big
Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
AI's Role in the Partnership of Data + Creativity
Fall Segment Guide 2023
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
Your Guide to Summer Segment Activation
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
Combating Misinformation Warfare: Responsible Action During the Current Con...
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting