2024 State of Gaming Report
AI's Role in the Partnership of Data + Creativity
Fall Segment Guide 2023
Why you need a hybrid targeting strategy
It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
Have the signal loss challenges of the future already arrived?
Your Guide to Summer Segment Activation
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
Combating Misinformation Warfare: Responsible Action During the Current Con...
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
It's time to divest from the misinformation ecosystem: Why advertising resp...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Getting Ready for the 2021 Fall TV Season
What happens to ad targeting if user tracking goes away?
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising