#RIPGRPs: Evolving the Metrics That Move Us Forward
Measuring for the Future
In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...
The State of Digital
As we look ahead, what trends will emerge and impact our industry? Our Co-Founder and CEO Gian Fulgoni spoke about these trends at a recent Goldman Sachs event
Bringing Context to This Week’s Methbot News
Ad Week 2016: How do you evaluate quality delivery?
Variety Big Data Summit: Remarks by Gian Fulgoni
As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's...
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Targeting Casino-Goers
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
From the Dealership to the Livingroom: Reach Your Auto Intenders
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
2016 U.S. Cross-Platform Future in Focus
The Value of a Digital Ad
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...