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Bringing Context to This Week’s Methbot News

Ad Week 2016: How do you evaluate quality delivery?

Variety Big Data Summit: Remarks by Gian Fulgoni

As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's...

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considere...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

From the Dealership to the Livingroom: Reach Your Auto Intenders

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

2016 U.S. Cross-Platform Future in Focus

The Value of a Digital Ad

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Will digital ads outpace TV?

Multi-Platform Media Planning in Practice

THIS could boost ad spending