More Insights

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audience...

Combating Misinformation Warfare: Responsible Action During the Current Con...

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...

It's time to divest from the misinformation ecosystem: Why advertising resp...

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Getting Ready for the 2021 Fall TV Season

What happens to ad targeting if user tracking goes away?

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

Fearmongering in CTV Advertising

Comscore Reveals how the Pandemic has Changed Consumer Behavior

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

CCPA & Effective Marketing Are Not Mutually Exclusive

Programmatic Playbook: Demographic Segments

Holiday Audience Segment