More Insights

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

Combating Misinformation Warfare: Responsible Action During the Current Con...

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based...

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

It's time to divest from the misinformation ecosystem: Why advertising resp...

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Getting Ready for the 2021 Fall TV Season

What happens to ad targeting if user tracking goes away?

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

Fearmongering in CTV Advertising

Comscore Reveals how the Pandemic has Changed Consumer Behavior

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

CCPA & Effective Marketing Are Not Mutually Exclusive

Programmatic Playbook: Demographic Segments