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Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

It's time to divest from the misinformation ecosystem: Why advertising resp...

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV...

Getting Ready for the 2021 Fall TV Season

What happens to ad targeting if user tracking goes away?

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-sto...

Fearmongering in CTV Advertising

Comscore Reveals how the Pandemic has Changed Consumer Behavior

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

CCPA & Effective Marketing Are Not Mutually Exclusive

Programmatic Playbook: Demographic Segments

Holiday Audience Segment

Make the Most of Fall Premiere Season

Is TV dead? No… It's simply advanced

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix