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Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.

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How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...

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Comscore Plan Metrix, Now with Mobile Data!

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