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How Granular Data Improves Cross-Platform Targeting

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Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of...

Ad Week 2016: Is precision targeting delivering on its promise?

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Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Comscore Plan Metrix, Now with Mobile Data!

Home Sweet Digital Home

Kantar and Comscore expand upon partnership, add SimilarWeb

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Succeeding with Viewable Impressions and Audience Guarantees

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