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Programmatic Playbook: Demographic Segments

Holiday Audience Segment

Make the Most of Fall Premiere Season

Fall TV Premiere Season is upon us! Check out our latest infographic for some quick data gems and to see how you can make the most of the season with our newest Fall Premiere Activation segments.

Pioneering the Next Frontier in Programmatic

Measuring and Optimizing Programmatic KPIs

Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...

Balancing Contextual and Audience Targeting

Activating Comscore Segments for Improved ROI

Is TV dead? No… It's simply advanced

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

Taking Your TV Campaign the Extra OTT Mile

Ad Targeting in the Age of Privacy

What’s Old is New Again: The Renaissance of Contextual Targeting

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting