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Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

Local TV Shines As Viewers Seek Pandemic News

We’re Breaking Silos for Audience-Based Buying

Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine t...

TV Ads Move Toward Cross-Platform Delivery

The Renaissance of Cross-Platform Local Advertising

The Impact of Reopening on Local TV Viewing

Spring has sprung, and serious quarantine fatigue is setting in as warmer weather takes hold across the country. Many states are well past the two-month mark of their respective stay at home orders, a...

How COVID19 is Shaping Media Consumption in New York, Philadelphia and Bost...

A Look at Local: How COVID-19 is Shaping Media Consumption

Workout Videos are Fast Growing Genre

Coronavirus coverage captures casual and diverse viewers

Understanding Media Consumption During the Coronavirus Pandemic

America’s Workforce is Tuning In to Daytime and Early Fringe Local Newscast...

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In Uncertain Times, People Turn to Local News

Media Consumption during the Coronavirus Pandemic

Local TV Burning Issues: Impact of Changes in Measurement Methodologies

Media Industry Shift to Impression-Based Evaluation

Bridging the Divide Between TV & Digital