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"The beautiful thing about Comscore is the ratings are far more consistent....

Understand how Knorr Marketing uses Comscore's local media tools to dig deeper and gain a better picture of each clients' local market to drive ROI and advertising success.

TV Ads Move Toward Cross-Platform Delivery

Travis Scoles, senior vice president of product management, addressable advertising at Vantage at ViacomCBS, discusses television advertising in an interview with Beet TV's Robert Williams.