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What marketers should know about the future of cross-platform measurement

The ‘Beckham’ series effect on social media

A Sports Filled Week in San Antonio, TX

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking.

Strategies that Win: The New Year Sports Segment Guide

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.

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A Big Week for Sunday Night Football in Salt Lake City, UT

Live from Miami at Showeast!

Top 3 Holiday Shopping Predictions for 2023

Unlock the Power of Co-Viewing on Roku

Political TV Ad Exposure Targeting

Football Coverage Shines in Charlotte, NC

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Next-Gen Measurement: AI, Automation and Big Data

A Very Swift Episode

All Eyes on NFL Football in Los Angeles, CA

Comscore and AWS announce access to census-level analytics in new data deli...