2025 State of Programmatic Report
The CNN Cross-Media Report
Comscore and Our Continued MRC Accreditation Momentum
2016 U.S. Cross-Platform Future in Focus
2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as gr...
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
Will digital ads outpace TV?
Warc Webinar: 5 Digital Marketing Lessons from Comscore
This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed s...
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
A New Model for a New Era of Cross-Platform Measurement
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
THIS could boost ad spending
The Rise of the Multi-Platform Viewer
It's Make it or Break it Time for the Fall TV Season
The Future of TV: Audience Lift and Audience Shift
The Rise of the Super Viewer and Why Advertisers Should Care
Media Planning with the Best of Both Worlds: TV & Digital
Cross Media
Solving for X: The Power of Combined TV and Digital