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Measuring Multichannel Marketing

Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content ow...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with fa...

Half of Millennial Netflix Viewers Stream Video on Mobile

How to Avoid the Creep Factor with IoT Technology?

The U.S. Total Video Report

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

The Perils of Survey Data in Cross-Platform Measurement

Six Questions: Gian Fulgoni, Comscore

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

From TV to Total Video

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Social Media Monetization in a Mobile First World