More Insights

Brand Innovators Fall 2021 Media Buying Summit

The Brand Innovators Fall 2021 Media Buying Summit took place on September 20-21. Sponsored by Comscore, this virtual event brought together decision makers from across advertising, media, and technol...

A New Paradigm for Television and Cross-Platform Personification

Comscore’s new personification solution is designed to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market, cross-platform, and OTT.