More Insights

Younger Generations Drive Latin American and Asian Online Markets

Occupy Wall Street: How News Publishers are Missing an Opportunity for New...

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test...

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that...

iPhone Users More Likely to Access Retail Content via Apps than Android Use...

Online Credit Card Acquisition Market Grows 31% From Previous Year

Digital Omnivores: Key Insights into Todays Connected Consumer Webinar

This webinar reviews key findings from the recently released report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, focusing on t...

The Rise of Digital Omnivores

Majority of U.S. Mobile Users Now Access Mobile Media

Leveraging Advertising Expenditures in a Challenging Economic Environment

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

Consumers Comparison Shop Using a Variety of Channels

6 of the 10 Fastest Broadband Markets Are in the East Coast

Tablets Contribute 30% of Non-Computer Traffic

The Effects of the Recession on Brand Loyalty and “Buy Down”

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages