#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Political TV Ad Exposure Targeting
Programmatic Decoded: What is Advertising Addressability?
Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
The Age of Advanced Audiences
The Recipe For A New Currency
In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
Fresh Perspectives in Measurement Innovation
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...
Keeping Connected TV Hot