2025 State of Programmatic Report
The advertising landscape is undergoing a significant shift towards privacy-conscious practices. Read more
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Political TV Ad Exposure Targeting
Programmatic Decoded: What is Advertising Addressability?
Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
The Age of Advanced Audiences
The Recipe For A New Currency
In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
Fresh Perspectives in Measurement Innovation
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...
Keeping Connected TV Hot