AI Intelligence Report
Explore the key trends shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic report. This exclusive report dives into how programmatic is evolving... Read more
2026 Proximic Championship Playbook
Comscore Social Brand Survey Lift
The 2026 Health & Pharmaceutical Guide
From Connected to Intelligent: What CES 2026 Revealed About the Future of Media.
The 2026 Finance Guide
The 2026 Winter Sports Playbook
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Political TV Ad Exposure Targeting
New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
Programmatic Decoded: What is Advertising Addressability?
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
The Age of Advanced Audiences
In this launch episode, we hear from the President of Spectrum Reach and Executive Vice President of Charter Communications, David Kline about the opportunities and challenges ahead from Charter’s uni...
The Recipe For A New Currency
Fresh Perspectives in Measurement Innovation
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...
How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...