2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intell...
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
Credit Card Prequalification Gives Control to the Consumers
A Business Finance Revolution
A Travel Portal Renaissance