Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching th...
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Enter Generative AI Search
Generative AI: writing, editing and designing in 2023
What marketers should know about the future of cross-platform measurement