2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
5 Surprising Audiences Watching the Big Game
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising
In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
Spooky Stats: Halloween Costume Shopping Trends
Programmatic Decoded: What is Contextual Targeting? How has it evolved and...
Game On! How to Unlock the Potential of Fall Sports Viewership
Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
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