2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Consumers set up a blockbuster holiday season at the Box Office
The State of the Global Summer Box Office
Concert Movies Sing at The Box Office!
To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is...
Thanksgiving Leftovers Are a Treat at the Box
Live from Miami at Showeast!
A Very Swift Episode
A Swift-centric special episode finds Paul & Mike pondering this weekend’s results with a clear front runner for the top spot on the chart.
The Box Office Continues to Ebb and Flow
The Nun II, a Horror Habit, All Lead to a Swift Response
Representation in media: Taking a cue from #BillionGirlSummer
National Cinema Day and the $4 Billion Summer