2025 State of Programmatic Report
Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Comscore Congressional District CTV Index
Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
Unlocking the Advertising Power of YouTube
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...
3 Ways Political Advertisers Can Win With CTV in 2024
Top Trends to Keep an Eye on in 2024
Top 23 Insights of 2023
What marketers should know about the future of cross-platform measurement