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How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...

Ad Week 2016: Is precision targeting delivering on its promise?

Ad Week 2016: What’s needed to make data truly actionable?

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...

Ad Week 2016: What are the metrics that matter?

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue