2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Top 3 Holiday Shopping Predictions for 2023
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
What social marketers need to know for this year’s holiday sales
As Black Friday, Cyber Monday, and more approach, marketers and advertisers in the retail space always feel the pressure to ensure the best results heading into the end of the year.
Do you have your Halloween costume yet?
2022 State of Retail: How to Thrive in the Retail Space
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.
Consumers Flock to Sports & Outdoor Website Categories
Consumer Trends Highlight a Positive Shift for Several Travel Categories
Consumer Trends in Online Retail Continue to Shift During the Coronavirus P...
Travel Categories Continue to Highlight Major Downturn During Pandemic