#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Top 3 Holiday Shopping Predictions for 2023
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
What social marketers need to know for this year’s holiday sales
As Black Friday, Cyber Monday, and more approach, marketers and advertisers in the retail space always feel the pressure to ensure the best results heading into the end of the year.
Do you have your Halloween costume yet?
2022 State of Retail: How to Thrive in the Retail Space
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.
Consumers Flock to Sports & Outdoor Website Categories
Consumer Trends Highlight a Positive Shift for Several Travel Categories
Consumer Trends in Online Retail Continue to Shift During the Coronavirus P...
Travel Categories Continue to Highlight Major Downturn During Pandemic