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Gian Fulgoni Relishes Neverending Search For The Solution

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

2014 Online Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online.

Comscore 2014 Latin America & U.S. Hispanic Digital Summit

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

The Perils of Survey Data in Cross-Platform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

The Evolution of Digital Advertising

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

Why Are Millennials So Mobile?

Marketing to Millennials: 5 Things Every Marketer Should Know

The Digital World in Focus

Welcome to a Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measu...

Changing How the World Sees Digital Advertising

The Advent of the Computer

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Leveraging Advertising Expenditures in a Challenging Economic Environment