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Fast Facts: Content Mentioning the Masters® Tournament

NCAA Basketball Tournament Sparks Marketing Madness

NCAA Men’s Basketball Scores Big on Social Media & Local TV

We all know who won the big game, but which men’s teams won on social media and how many fans tuned into the games from the Final Four local markets? Let’s explore social engagement and local TV viewe...

Top Esports Teams on Social: Rankings Now Available on Comscore

Let the Madness Begin: Social Brackets

Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million s...

Winter Athletes Skyrocket on Social

Brand Innovators Sports Marketing Upfronts

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

California Rivals: Analyzing the 2021 National League Division Series Dodge...

The Next Right Step with Carol Fabrizio

Report: The Premier League - State of Social and Home Kit Campaign Performa...

Using Data to Drive Uplifting Stories

Navigating Limited Ad Spaces During Key Events

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

The Power of Sports Storytelling

Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights...