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When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other...

Leveraging Digital Platforms to Drive Live Sports Tune-In

More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...