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Comscore offers new audience targeting to solve for programmatic TV challen...

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, accordi...

To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...