Search for "患心血管疾病和残疾的风险至少增加 2 倍。" returned 148 matches

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
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Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
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Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
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Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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comScore Chairman Gian Fulgoni takes a look at latest advertising data for Facebook.

comScore Chairman Gian Fulgoni and CNBC's Julia Boorstin take a look at comScore's latest advertising data for Facebook.
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Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool.
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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on Kellogg's Digital ROI Boost
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Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery...
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How mobile is changing retail

With 1 of every 7 consumer dollars being spent online, Gian Fulgoni, comScore co-founder, discusses the impact of mobile on retail and who has figured it out on CNBC Exclusive.
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