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More Front-End Automation Needed For Addressable TV: DISH’s Arrix
For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
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ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV
Ad Week 2016: What are the metrics that matter?
Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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ights/Videos/Presentation/What-are-the-metrics-that-matter
Ad Week 2016: Is precision targeting delivering on its promise?
Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
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ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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ights/Videos/Presentation/How-do-you-evaluate-quality-delivery
Ad Week 2016: What’s needed to make data truly actionable?
There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
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ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable
Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit
Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
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ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit
The Roaring 2020s: The Explosion of Multi-Platform Advertising
Carol Hinnant, Chief Revenue Officer at Comscore, joins advertising and marketing leaders on the blue ribbon panel at the 2021 Variety Entertainment and Technology Summit. They discuss the challenging yet exciting nature of the multi-platform advertising...
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ights/Videos/Interview/The-Roaring-2020s-The-Explosion-of-Multi-Platform-Advertising
Unlocking the Addressable Future
Comscore invited industry stakeholders from across the media ecosystem to take part in a 50-minute workshop and explore the possibilities of an addressable future, including why addressable advertising is necessary, and the best way to position the addressable...
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ights/Videos/Interview/Unlocking-the-Addressable-Future
The Renaissance of Cross-Platform Local Advertising
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ights/Videos/Interview/The-Renaissance-of-Cross-Platform-Local-Advertising
Local TV Shines As Viewers Seek Pandemic News
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ights/Videos/Interview/Local-TV-Shines-As-Viewers-Seek-Pandemic-News
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