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TIK TOK triplica l’audience in tre mesi

Il fenomeno globale TIK TOK, in tre mesi ha registrato in Italia una crescita esponenziale sia in termini di utenti unici che di tempo speso complessivo.
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Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-commerce spending growth rates, we can see that the exceptionally...
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U.S. Online Travel Spending Rebounds

While we tend to focus much of our attention on retail e-commerce spending trends as a gauge of the U.S. consumer economy, it can be easy to overlook another important sector of e-commerce: online travel. Though it no longer drives the majority of online...
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Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping

We just tabulated the holiday spending totals for the Saturday and Sunday of Thanksgiving Weekend (Nov. 28-29) and saw continued growth in online consumer spending after the double-digit gains of Thanksgiving Day (+10% vs. year ago to $318 million) and...
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Q2 M-Commerce Explodes to 47 YY Gain What it Means for the Growth of Mobile

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several...
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Comscore Snapshots online retail in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of retail-related services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
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Cyber Monday Becomes First Ever 1 Billion Shopping Day on Mobile

For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest online shopping day of all-time for the seventh straight...
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Especial Dia das Maes Qual o comportamento digital de mulheres com criancas em casa

No próximo domingo comemora-se o Dia das Mães, elas que também podem comemorar o fato de estarem entre os targets mais “mobile first”, segundo o novo estudo da comScore. Não é de agora que as mulheres representam a maioria entre usuários de mobile:...
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Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
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Whats Trending Leading Up to the Super Bowl A National and Local Story of Momentum

The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sports, entertainment, media, and advertising in its peak...
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