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Streaming Insights
Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
100% -
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The Score by Comscore
Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
85% -
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National TV Measurement
Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
65% -
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Comscore Campaign Ratings
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
50% -
ducts/Advertising/Comscore-Campaign-Ratings
Cookie-free Targeting Solution
Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
41% -
ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution
Market-Level Campaign Measurement
CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
29% -
ducts/Advertising/Market-Level-Campaign-Measurement
Local TV Measurement
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
19% -
ducts/Television/Local-TV-Measurement
Theater Management System
Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
19% -
ducts/Movies/Theater-Management-System
Cross-Platform Measurement Integration Partners
Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
19% -
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