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The Score by Comscore
Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
71% -
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Cross-Platform Measurement Integration Partners
Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
92% -
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Market-Level Campaign Measurement
CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
70% -
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TV Audience Optimization
Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
95% -
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Brand Protection
The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
100% -
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Cookie-free Targeting Solution
Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
63% -
ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution
National TV Measurement
Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
50% -
ducts/Television/National-TV-Measurement
Activation
Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
97% -
ivation-Segments
Comscore Campaign Ratings
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
97% -
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