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Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
100% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
97% - ducts/Advertising/Comscore-Campaign-Ratings

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
97% - ivation-Segments

TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
95% - ducts/Television/TV-Audience-Optimization

Cross-Platform Measurement Integration Partners

Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
92% - ducts/Advertising/Cross-Platform-Measurement-Integration-Partners

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
84% - ducts/Advertising/Market-Level-Campaign-Measurement

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
71% - fts/The-Score-by-Comscore

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
63% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
50% - ducts/Television/National-TV-Measurement