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Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform.
100% - ights/Presentations-and-Whitepapers/2013/CrossPlatform-A-Reality-Check

Panorama digital e o cenário de e-commerce no Brasil

Check out the material presented at the Brazil E-commerce Conference in Rio de Janeiro, which brings relevant insights to the Brazilian e-commerce industry.
100% - ights/Presentations-and-Whitepapers/2016/Digital-panorama-and-the-ecommerce-scenario-in-Brazil

Improving the Online Customer Shopping Experience

With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping...
100% - ights/Presentations-and-Whitepapers/2012/Improving-the-Online-Customer-Shopping-Experience

The 2010 State of Online Banking Report

The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth...
100% - ights/Presentations-and-Whitepapers/2010/The-2010-State-of-Online-Banking-Report

The Multi-Media Path to Purchase

What happens when traditional media faces digital? As e-Commerce has come of age, the consumer path to purchase looks less like a traditional funnel and more like a flight plan.
100% - ights/Presentations-and-Whitepapers/2013/The-Multi-Media-Path-to-Purchase

Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
100% - ights/Presentations-and-Whitepapers/2024/Social-Incremental-Una-mirada-completa-a-la-medicion-de-personas-en-el-ecosistema-digital-Argentino

comScore & MMA Mobile Barometer Q2 2013

comScore & MMA Mobile Barometer Report Q2 2013 comScore has partnered with the Mobile Marketing Association to launch quarterly Mobile Barometer reports for the five biggest mobile markets in Europe, namely the UK, France, Germany, Spain and Italy.
100% - ights/Presentations-and-Whitepapers/2013/comScore-and-MMA-Mobile-Barometer-Q2-2013

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement...
100% - ights/Presentations-and-Whitepapers/2013/ARF-Audience-Measurement-8.0-Changing-How-the-World-Sees-Digital-Advertising-One-Year-Later

Video Gaming Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this June 2017 edition, the topic is video gaming.
99% - ights/Presentations-and-Whitepapers/2017/Video-Gaming-Insights

Lançamento Target Group Index Clickstream

Check out the material presented in the Media + event, in which we launched the first product of the global strategic alliance between comScore and Kantar IBOPE in Latin America: Target Group Index Clickstream.
99% - ights/Presentations-and-Whitepapers/2016/Target-Group-Index-Clickstream-Launch