Search for "why does c still not have strings" returned 1474 matches

OPA Video Day

In this presentation on the current state of the online video market, comScore’s Dan Piech will use industry insights to provide a picture of today’s online video consumer. What are we watching & how is our viewing evolving? Who is watching? How does...
100% - ights/Presentations-and-Whitepapers/2011/OPA-Video-Day

HUBFORUM : Invalid Traffic - Are You Getting Skewed?

What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
98% - ights/Presentations-and-Whitepapers/2015/HUBFORUM-Invalid-Traffic-Are-You-Getting-Skewed

What Would Don Draper Do In A Digital World

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in...
95% - ights/Presentations-and-Whitepapers/2011/What-Would-Don-Draper-Do-In-A-Digital-World

Why Online Advertising, as a Business Model, is Not a Dirty Word

Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investors’ lack of faith in its potential as a serious revenue opportunity. In this presentation, Joe shares that the notion of startups not being able to monetise...
95% - ights/Presentations-and-Whitepapers/2014/Why-Online-Advertising-as-a-Business-Model-is-Not-a-Dirty-Word

Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.
94% - ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Programmatic-2015-halvdagseminarium

Uber & Pokémon Go – Making the headlines in 2016

With 2016 slowly coming to an end, what better opportunity to look at two online services, which have dominated the news outlets throughout the year – Uber & Pokémon Go. With Uber being available in over 20 cities, does it still have the same appeal among...
93% - ights/Presentations-and-Whitepapers/2016/Uber-and-Pokemon-Go-Making-the-headlines-in-2016

Online Banking

Each month comScore creates a Data Insight presentation on a different topic in digital. In this August 2015 edition, the topic is "Online Banking".
92% - ights/Presentations-and-Whitepapers/2015/Online-Banking

Non-Human Traffic: Why it Matters and Why You Should Care

Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t...
82% - ights/Presentations-and-Whitepapers/2015/Invalid-Traffic-Why-it-Matters-and-Why-You-Should-Care

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance,...
79% - ights/Presentations-and-Whitepapers/2017/Marketing-Lessons-in-the-New-Era-in-India

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling,...
79% - ights/Presentations-and-Whitepapers/2016/Effect-of-Viewability-On-Lift-A-Story-in-Four-Simple-Graphs