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Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017

comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
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Why Smart Speakers are Ready for Primetime this Holiday Season

One of the most interesting, and perhaps unexpected, tech product categories to emerge in recent years has been smart speakers (i.e. wireless speakers with integrated voice assistants). When Amazon first made the Echo widely available in 2015, many weren’t...
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Thanksgiving and Black Friday Post Strong E-Commerce Growth Combining for More Than 39 Billion in Desktop Spending

comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive...
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5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are pointed...
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搞懂你的跨平台多数派

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption...
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YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
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comScore annonce le lancement de MMX Multi-Platform en France

comScore annonce aujourd’hui le lancement de MMX Multi-Platform, ainsi que des mises à jour majeures de Mobile Metrix en France, avec l’introduction de données issues du récent panel de consommateurs mobiles. L’introduction de ces données issues d’un...
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How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage comScore data to find the right audience for their campaign and more intelligently target brand-safe content
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Soluciones de audiencia de comScore

Con un rápido desarrollo del escenario mediático y el constante aumento del tiempo que los consumidores invierten en las plataformas digitales, es fundamental que agencias, anunciantes y medios tengan una visión clara del comportamiento en un mundo multiplataforma.
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comScore vCE

comScore vCE te da una visión real del rendimiento de tu campaña y te permite optimizar tu inversión durante la ejecución.
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