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Smartphone Users Put Their Most Essential Apps on Home Screen

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
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comScore Launches Plan Metrix in Germany

comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
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A comScore lanca novo estudo chamado Hierarquia de Necessidades no Mobile e revela os principais insights sobre as tendencias globais do mobile

O relatório revela que o mobile é responsável por mais de 60% dos minutos digitais nos mercados globais.
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5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
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Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
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Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be linked to geography.
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Which Global Content Categories are Mobile First

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and content owners can benefit from understanding.
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Como as criancas influenciam o consumo de conteudo digital dos pais

Com o Dia dos Pais se aproximando, a comScore avaliou em quais categorias homens com idade entre 25 e 44 anos, com crianças em casa, investe a maior parte do tempo, em comparação com homens de 25 a 44 anos sem filhos em casa.
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Es Mobile la clave para el crecimiento en la categoria bancaria en Mexico

El uso de la banca en línea tiene una estrecha correlación con la madurez de los mercados financieros de los países. Los países que tienen una alta penetración en esta categoría, en general, son geografías con un alto alcance de Internet y un alto uso...
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Introducing a New Media Metrix Data Exploration and Visualization Tool

comScore has introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform. Check out how MyMetrix Explore can help you get the most out of your comScore data.
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