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What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
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comScore Appoints Five New Members to its Board of Directors

comScore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark Harris, CFO of Hercules Capital, Inc.; Jacques Kerrest, CFO...
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UPS Study US Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
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Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

In the markets measured by comScore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence and subsequent growth in consumption via smartphones...
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A marzo 2017 gli utenti Mobile-Only superano per la prima volta gli utenti Desktop-Only

A marzo 2017, per la prima volta nella Total Digital Population italiana (37,3 milioni di visitatori unici Desktop e Mobile), si registra il sorpasso degli utenti che accedono a Internet esclusivamente tramite device mobili (9,3 milioni, pari al 25% del...
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Beyond Brick and Mortar: Retail in the Digital Space

Each month comScore creates a Data Insight presentation on a different topic in digital. In this April 2017 edition, the topic is retail.
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Which global internet markets are the most mobile first

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indonesia. Clearly the extent to which a market can be...
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Especial Dia das Maes Qual o comportamento digital de mulheres com criancas em casa

No próximo domingo comemora-se o Dia das Mães, elas que também podem comemorar o fato de estarem entre os targets mais “mobile first”, segundo o novo estudo da comScore. Não é de agora que as mulheres representam a maioria entre usuários de mobile:...
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comScore Expanding Total Home Cross Screen Measurement

comScore Expanding “Total Home” Cross Screen Measurement
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Local TV Will Take National Spending


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