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Germany The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize.
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Weborama integra validated Campaign Essentials di comScore

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform....
0% - ights/Press-Releases/2016/6/Weborama-Integrates-comScore-validated-Campaign-Essentials

Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
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Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and...
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The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
0% - ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad-ClickZ-Jakarta

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
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Mobile and E-commerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the...
0% - ights/Presentations-and-Whitepapers/2016/Mobile-and-Ecommerce-Landscape-in-Brazil

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil.
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How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or...
0% - ights/Infographics/How-Food-Delivery-Services-Have-Kept-Customers-Reaching-For-The-Phone

Understanding CNNs Unduplicated Cross Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand...
0% - ights/Blog/Understanding-CNNs-Unduplicated-Cross-Media-Audience-Footprint