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Beyond Brick and Mortar: Retail in the Digital Space

Each month comScore creates a Data Insight presentation on a different topic in digital. In this April 2017 edition, the topic is retail.
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comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application...
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Local TV Will Take National Spending


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comScore Expanding Total Home Cross Screen Measurement

comScore Expanding “Total Home” Cross Screen Measurement
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Google Selects comScore as Brand Safety Measurement Provider

comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
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Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

In the markets measured by comScore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence and subsequent growth in consumption via smartphones...
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UPS Study US Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
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5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
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comScore Launches Plan Metrix in Germany

comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
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comScore Releases January 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad...
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