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Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is...
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CNBC: 2017 is Box Office Equivalent of 100-Year Flood

comScore box office analyst Paul Dergarabedian discusses what to expect from the box office in 2017.
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Green Monday Online Desktop Spending Up 15 Percent Year Over Year to 1 Billion to Rank as 5th Heaviest Day of the Holiday Season to Date

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 42 days of the November-December 2016 holiday season. For the holiday season-to-date, $49.3 billion has been spent online, marking...
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Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
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Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
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2016 Global Digital Future in Focus

The Global edition of comScore’s ‘Future in Focus’ series compiles data from desktop, smartphone and tablet behaviour from more than 40 countries to build a picture of trends shaping the digital landscape. Using examples from a selection of non-US markets,...
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Cyber Monday Hits 2 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. For the holiday season-to-date, $29.7 billion has been spent online, marking...
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Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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An Inside Look at Sophisticated Invalid Traffic

Timur Yarnall, SVP Advertising Platforms & Corporate Development at comScore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was originally published by IAB Europe on November 8th.
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