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Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
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How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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‘TV Will Never Be the Same’ After Addressability

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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Comscore Uncovers Significant Rise in Digital Consumer Spending

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic.
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Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
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The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
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2020 State of Retail

The 2020 State of Retail report includes 60 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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Comscore Snapshots: online health in Europe

This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
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Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic


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Comscore Snapshots: online health in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore,...
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