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Advertising

Measure and evaluate advertising across platforms.
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National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
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Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
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Path-to-Purchase Research

Understand the consumer research process leading up to conversion
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Marketing Impact

Make marketing investments and business decisions with confidence through Comscore’s Marketing Analytics & Optimization tools
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Medición Móvil

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
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Video Metrix® Multi-Platform

Get a complete, unduplicated view of how digital audiences consume video across devices
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Digital Campaign Ratings

Validate total campaign delivery and optimize in-flight with a single tool
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Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Cases

Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020, visitation to travel sites also increased a week...
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Consumer Engagement with Travel Sites Dips with Resurgence of COVID19 Cases

As COVID-19 cases began to rise following state reopenings in June 2020, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that consumer engagement on travel-related websites...
0% - ights/Press-Releases/2020/7/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID19-Cases