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Local TV Measurement

Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
15% - ducts/Television/Local-TV-Measurement

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
52% - ducts/Television/National-TV-Measurement

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
15% - ducts/Movies/Theater-Management-System

Comscore Research Captures Transformative Reach of Collaboration Software During Pandemic

As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals...
15% - ights/Press-Releases/2020/7/Comscore-Research-Captures-Transformative-Reach-of-Collaboration-Software-During-Pandemic

As Work-From-Home Numbers Rise Due to the Coronavirus Pandemic Collaboration Tools See Spikes in Usage

With Covid-19 changing the ways in which U.S. audiences are using online tools for socialization and work, we are also seeing large shifts in engagement with conferencing and collaboration tools. This blog post examines trends in collaboration platforms...
15% - ights/Blog/As-Work-From-Home-Numbers-Rise-Due-to-the-Coronavirus-Pandemic-Collaboration-Tools-See-Spikes-in-Usage

Comscore Announces Renewal of Agreement with Cinedigm for OnDemand Essentials

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal of its agreement to provide Cinedigm (NASDAQ: CIDM) with continued census-level video-on-demand (VOD) measurement for...
46% - ights/Press-Releases/2020/7/Comscore-Announces-Renewal-of-Agreement-with-Cinedigm-for-OnDemand-Essentials

Comscore Finds Video on Demand Transactions Peaked in April 2020

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment...
15% - ights/Press-Releases/2020/7/Comscore-Finds-Video-on-Demand-Transactions-Peaked-in-April-2020

VOD Transactions Peaked in the Month of April 2020

When we last looked at the impact of the coronavirus pandemic on video on demand (VOD) transactions, we saw a 30% year-over-year increase in average transactions per household that subscribes to VOD – with the average subscribing household accessing,...
15% - ights/Blog/VOD-Transactions-Peaked-in-the-Month-of-April-2020

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
29% - ights/Blog/Special-Feature-YouTubes-Evolution-in-the-OTT-Streaming-Landscape