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PreSeason Football Continues Success in Phoenix AZ

It was all about sports on broadcast networks in Phoenix, AZ this week.
32% - ights/Blog/PreSeason-Football-Continues-Success-in-Phoenix-AZ

NBA Playoffs Local News drive 27 increase in Viewing in Houston TX

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023.
32% - ights/Blog/NBA-Playoffs-Local-News-drive-27-increase-in-Viewing-in-Houston-TX

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
32% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Top 3 Holiday Shopping Predictions for 2023

Get the top 3 holiday shopping predictions for 2023, including contextual targeting and audience targeting segments for upcoming signal loss.
32% - ights/Blog/Top-3-Holiday-Shopping-Predictions-for-2023

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
32% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game

Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
32% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
32% - ights/Press-Releases/2024/9/Proximic-by-Comscore-Releases-Inaugural-Report-on-the-State-of-Privacy-in-Advertising-for-2024

MLB Baseball Tops NFL PreSeason in Philadelphia PA

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week.
32% - ights/Blog/MLB-Baseball-Tops-NFL-PreSeason-in-Philadelphia-PA

Washington DC Welcomes Back PreSeason Football

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7.
32% - ights/Blog/Washington-DC-Welcomes-Back-PreSeason-Football

Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
32% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z