Search for "↓↓↓一緒に視聴されています(Often Viewed With):↓↓↓" returned 4899 matches

A Look Back at the Digital Year in Canada

Last week comScore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to what will be important to the industry throughout 2010....
34% - ights/Blog/A-Look-Back-at-the-Digital-Year-in-Canada

comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
33% - ights/Blog/comScore-Brand-Crosses-India

comScore in Journal of Advertising Research on How to Distinguish Valuable from Nice to Know

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus...
33% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-to-Distinguish-Valuable-from-Nice-to-Know

comScore Announces Introduction Online Video Measurement Service Asia

comScore today announced the launch of comScore Video Metrix in the Asia-Pacific marketplace. comScore’s industry-leading video measurement product is now available in Australia, China, Hong Kong, Japan, Malaysia and Singapore, in addition to the five...
33% - ights/Press-Releases/2010/4/comScore-Announces-Introduction-Online-Video-Measurement-Service-Asia

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
33% - ights/Blog/The-Revenge-of-Neglected-Brands

The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they...
33% - ights/Blog/The-Time-is-Now-for-Women-to-Stand-Up-and-Start-Up

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?

Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site....
33% - ights/Blog/Could-the-Lack-of-an-NFL-Resolution-Lock-Out-Display-Ad-Revenue-for-NFL.com