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The Danger of Trusting Advertising Truisms

This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions can open untapped opportunities.
15% - ights/Presentations-and-Whitepapers/2019/The-Danger-of-Trusting-Advertising-Truisms

Comscore Sets Date to Announce Third Quarter 2019 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it plans to hold a conference call on Tuesday, Nov. 5 at 5:00 p.m. ET to discuss its financial results for the quarter...
15% - ights/Press-Releases/2019/10/Comscore-Sets-Date-to-Announce-Third-Quarter-2019-Financial-Results

Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region

Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
15% - ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region

Online dating in the UK: revealing insights into the behaviours of online daters in the UK

In this report we examine large-scale UK panel and census data to quantify behavioural shifts that are shaping the love lives of UK consumers.
15% - ights/Presentations-and-Whitepapers/2019/Online-dating-in-the-UK-revealing-insights-into-the-behaviours-of-online-daters-in-the-UK

Comscore Reports Third Quarter 2019 Results and Announces Leadership Transition

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended Septermber 30, 2019.
15% - ights/Press-Releases/2019/11/Comscore-Reports-Third-Quarter-2019-Results-and-Announces-Leadership-Transition

Comscores latest advertising report created in partnership with Campaign

Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
15% - ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign

Can Audience Sentiment and Box Office Dollars Predict Oscar Wins

The Academy Awards are one of cinema’s most anticipated annual affairs – synonymous with celebrity star power and Hollywood glitz. Aside from sheer industry aplomb, winning an Oscar can also translate into dollars – giving a film a huge boost at the box...
15% - ights/Blog/Can-Audience-Sentiment-and-Box-Office-Dollars-Predict-Oscar-Wins

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.
15% - ights/Press-Releases/2019/12/Comscore-Expands-Gower-Street-Analytics-Partnership-to-Include-Film-Comparisons-in-Box-Office-Essentials

The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
15% - ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record