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Leveraging New Instagram Reels Analytics to Win Hearts

New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?
5% - ights/Presentations-and-Whitepapers/2022/Leveraging-New-Instagram-Reels-Analytics-to-Win-Hearts

Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
4% - ights/Blog/Houston-s-Baseball-All-Stars-and-The-City-Remain-Hot

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
2% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Fourth of July Rocks Boston


5% - ights/Blog/Fourth-of-July-Rocks-Boston

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
8% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
9% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data

Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
10% - ights/Blog/Capturing-Instagram-Reels-data

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in India

In this report we look at online behaviours that impact the travel industry in India. In doing so, we identify opportunities that marketing professionals in the industry can leverage as well as patterns worth investigating further.
5% - ights/Presentations-and-Whitepapers/2022/From-airlines-to-hotels-to-online-travel-agents-India

Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
8% - ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
5% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV